Works Cited

Edelman Change and Employee Engagement. (2006). New frontiers in employee communications. Retrieved April 15, 2007 from http://edelman.com/news/storycrafter/default.aspx?hid=178.

King, Rachel. (2007, March 12). No rest for the wiki. Business Week. Retrieved March 13, 2007 from http://www.businessweek.com/technology/content/mar2007/
tc20070312_740461.htm
.

Mattson, Eric and Ganim Barnes, Nora. (2006). The hype is real: Social media invades the Inc. 500. Retrieved April 15, 2007 from http://www.umassd.edu/cmr/studies/blogstudy2.cfm.

Melcrum. (2007, March 20). Social media and the corporate communicator. Retrieved March 30, 2007 from http://www.melcrum.com/about/press/smr.shtml.

New Media Consortium and EDUCAUSE Learning Initiative. (2007). The horizon report. Austin, TX. Retrieved March 1, 2007 from http://www.nmc.org/horizon/2007/report.

International Telecommunications Union. (2006). Digital.Life: ITU Internet Report 2006. Geneva: Srivastava, Lara, Tim Kelly, Chin Yung Lu, and Lucy Yu. Retrieved January 5, 2007 from http://www.itu.int/digitalife.

Lanham, Richard. (2006). The economics of attention: Style and substance in the age of information. Chicago: Chicago UP.

Reid, Alex. (2003). New media's long history and global future: The Uniplanet project. Kairos: a Journal of Rhetoric, Technology, and Pedagogy, 8.1. Retrieved April 20, 2007 from http://kairos.technorhetoric.net/8.1/binder2.html?coverweb/reid/reid.swf

Sifry, David. (2007, April 5). The state of the live web, April 2007. Sifry's Alerts. Retrieved April, 15 2007 from
http://www.sifry.com/alerts/archives/000493.html.

SimTeach. Institutions and organizations in SL. Retrieved April 23, 2007 from http://www.simteach.com/wiki/index.php?title=Institutions_and_Organizations_in_SL

About the Author

Alex Reid is an Associate Professor and Director of Professional Writing at SUNY-Cortland. His work appears in several book collections, Kairos, Computers and Composition, Culture Machine, Theory & Event, and elsewhere. His book, The Two Virtuals: New Media and Composition, is available from Parlor Press.