Kairos 16.3: Archer, From Sound to Crisis

The following is an example MAP based on a corporate disaster response and recovery exercise.

Audience	Key Messages	Communication Channel	Timing	Spokesperson
Spouse	Car was stolen	Cell phone	First	Self
Spouse	Need to find someone to pick up kids	Cell phone	First	Self
Spouse	Need to get home with groceries	Cell phone	First	Self
Grocery store manager	Car was stolen	Face to face	Fifth	Self
Grocery store manager	Need somewhere to keep frozen/refrigerated items	Face to face	Fifth	Self
Grocery store customer service desk	Need to speak with manager	Face to face	Fourth	Self
Manager at work	Car was stolen	Cell phone	Eighth	Self
Manager at work	Laptop was in stolen car	Cell phone	Eighth	Self
Police	Car was stolen	Cell phone	Sixth	Self
Insurance Company	Car was stolen	Cell phone	Seventh	Self
School	Need to provide permission for someone else to pick up children	Cell phone	Third	Spouse
Neighbor	Need you to pick up kids and keep them at your house until one of us can get home	Cell phone	Second	Spouse
Taxi	Need a ride home	Cell phone	Ninth	Spouse